Corporate events/ festivals are around the corner. You are responsible to produce creative event videos for your company. You have no idea how to kick-start it. We compile 10 essential tips for you to shoot your festival and event videos.

As all of us know that special festivals such as Chinese New Year, Hari Raya, Mid-autumn festival and etc are so important for Malaysia. Producing a high quality video can help to improve awareness and company branding.

Prepare a Gantt Chart or Set a schedule

Set a schedule for video production. Make sure that your video meets the deadlines and can be posted without delays.

Creating an event video is a powerful marketing tool for businesses and organizations. It allows you to showcase your brand, products, and services in a creative and engaging way. However, producing a high-quality event video is not an easy task. It requires planning, strategy, and execution to ensure that your video resonates with your audience and achieves your marketing goals.

Incorporate festive elements into your video

Different festivals have its own unique elements. Discuss with your internal teams and insert throughout the video accordingly.

One of the most important aspects of creating an event video is the planning phase. Before you start filming, you need to identify your target audience, the message you want to convey, and the goals you want to achieve. This will help you determine the tone, style, and content of your video. You should also establish a timeline, budget, and resources needed to complete the project.

Select suitable talents for your video production

Interview a few talents and select the most suitable talents for your video production. Make sure that the talents represent your company branding.

Once you have a clear plan in place, it’s time to start filming. It’s important to have high-quality equipment, including a camera, lighting, and sound equipment. You should also have a team of professionals who can help you with the filming and editing process. This will ensure that your video looks and sounds great and that it meets your marketing goals.

Start shooting your videos

Get ready with your team and let’s shoot the videos. Make sure that the props & venues are arranged properly. Directors, producers, and videographers must be all in place. Engage a make-up artist if needed.

When it comes to editing your event video, you should focus on creating a narrative that is engaging and informative. You should also include visuals and graphics that support your message and branding. Make sure that your video is well-paced and that it flows smoothly. You can also add music and sound effects to enhance the viewing experience.

Video Optimization

Discuss with your videographers and make sure that the background music, transitions and effects are inserted appropriately.

Publish your video on Social Media Platforms

Get ready with your marketing team and publish your finalized event video on Social Media Platforms such as Facebook, Instagram, and Youtube. Utilizing the video may help to improve branding and further get leads for your businesses. Bear in mind to insert contact details or call to actions in your video.

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